Family First

The safety and wellbeing of all our staff, children and parents is our number one priority

Babies playing together

Our ethos – putting family first

Family First was established in 2019 with a clear ambition to become the number one quality childcare provider in the UK.

Our ethos is all about putting the family first, whether it be parents, grandparents, carers, friends, employees, or colleagues as well as the children we care for. It is all about looking after families, whatever they are going through in life, ensuring they always come first.

We do this by empowering our managers and giving them a sense of ownership of everything that is happening within their own nursery.

We support the whole team with the resources, training and information they need to create an outstanding and supportive nursery environment.

About Family First

Family First has already grown to 10 nurseries within a 25-mile radius of London in just 18 months, looking after more than 650 children.

Our aim is to grow further by acquiring well-run local nurseries that share our vision of providing outstanding quality childcare.

Led by Chairman Andy Morris, who has more than 25 years’ experience running national nursery groups, our focus is on the development, wellbeing and safety of our children and staff.

You can read more about our approach in our articles that have appeared in Nursery Management Today: September 2020 / November 2020 / January 2021 / March 2021 / May 2021

Andy Morris and child

Latest news

New CEO for Family First

Ollie Humphries - CEO Family First7 May 2021 Family First is delighted to announce the appointment of Ollie Humphreys as our new CEO, to oversee our growth and continue our focus on bringing the best quality employees to our team.

Ollie, 41, from Cambridgeshire, is bringing his senior level experience from the retail and hospitality sector to support Family First’s ambitious plans to become the number one quality childcare provider in the country.

Ollie said: “I’m so excited to be joining an organisation which shares my own ethos for attracting the best staff, with a vision to move newly acquired nurseries from Good to Outstanding and provide exceptional quality childcare.”

Married to Dana and with two young children – nine-year-old Mylo and seven-year-old Scarlett – Ollie is highly supportive of the drive by Family First to provide excellent quality in everything the organisation offers to children, their parents and carers.

The Chairman of Family First, Andy Morris, said: “We are thrilled to welcome Ollie to our team, with his experience of working in large organisations going through transformation and his focus on attracting the most talented staff to work for us. We chose him because he’s a great people person.

“We’ve grown to 17 nurseries since acquiring our first nursery group in June 2019, now offering more than 1,000 childcare places within a 35-mile radius of London. We’re on target to reach 30 nurseries by the end of August. It was therefore crucial that we found the right person to maintain our fantastic momentum.”

Ollie was previously Managing Director of restaurant chain Frankie and Benny’s, and formerly a Divisional Director at William Hill with accountability for the people and P&L of 1250 branches. He has also been a Franchise Operations Leader for over 600 KFC restaurants. In his spare time, he enjoys competing in duathlons, skiing and coaching the local U7s football team.

Six Poppies Nurseries join Family First

Poppies Maidenhead31 March 2021: Family First has expanded into Buckinghamshire and Berkshire, bringing our total number of nurseries to 17 in our first 22 months of operation. We have bought the six Poppies Day Nurseries and are on target to owning 30 nurseries by the end of August.

Family First Chairman Andy Morris says: “Poppies Nurseries are very well-run and are at the heart of their local communities. We are the perfect match as we share the same ethos when it comes to providing excellent quality childcare implemented by skilled members of the team with years of experience between them.

“Providing a safe, high-quality environment for our staff and children is our number one priority. Acquiring these day nurseries is a perfect example of how our joint expertise can make a positive impact on the staff and children in our care.”

The Poppies nurseries, providing almost 400 nursery places and employing over 100 staff, are in Bourne End, Marlow, Beaconsfield and Holmer Green in Buckinghamshire, as well as Maidenhead and Old Windsor in Berkshire. The group was founded in 2006, and all are rated by Ofsted as Good, apart from the most recent, Maidenhead, which is awaiting inspection. Family First has also acquired the 54-place Kiddies Academy Day Nursery in Beaconsfield, which is also rated Good by Ofsted.

Family First Director of Operations and Quality Dianne Lumsden-Earle added: “These nurseries are known for their exceptional, nurturing staff who have provided a safe, progressive environment for the children in their care, especially throughout Covid-19. Each nursery has a relaxed yet stimulating environment with plenty of educational play and activities provided on a daily basis and fits perfectly with our own ethos of providing the best possible start for all of our children.”

The latest acquisitions mean that Family First now offers more than 1,000 childcare places within a 35-mile radius of London.

Family First Nurseries

Poppies Day Nursery - Maidenhead

Poppies Day Nursery - Holmer Green

Poppies Day Nursery - Old Windsor

Poppies Day Nursery - Marlow

Poppies Day Nursery - Bourne End

Poppies Day Nursery - Beaconsfield

The Kiddies Academy

Brentford Day Nursery & Pre-School

Acorn Montessori

Prima Montessori

Bizzy Bees Day Nursery

Head Start Day Nursery - New Barnet

Head Start Day Nursery - Potters Bar

Clapham Day Nursery & Pre‑School

Hammersmith Day Nursery & Pre‑School

Kentish Town Day Nursery & Pre‑School

Head Start Day Nursery - Enfield


Poppies Day Nursery Website

2021 – March

Poppies – Bourne End, Marlow, Beaconsfield and Holmer Green in Buckinghamshire, Maidenhead and Old Windsor in Berkshire

View website

The Kiddies Academy Website

2021 – February

The Kiddies Academy – Beaconsfield

View website

Head Start Day Nursery Website

2020 – October

Head Start – Barnet, Enfield and Potters Bar

View website

Acorn Montessori Nursery Website

2020 – September

Acorn Montessori – Harrow

View website

Worcester Park Day Nursery Website

2020 – July

The Worcester Park

View website

Prima Montessori Website

2020 – January

Prima Montessori – Gillingham

View website

Little Garden Day Nurseries Website

2019 – June

Little Garden Nurseries – Brentford, Clapham, Hammersmith, Kentish Town

View website

Contact us

If you would like further information about Family First Preschool Limited, please do not hesitate to contact us:

Andy Morris, Chairman
07502 462225

Ollie Humphries, Chief Executive
07563 024499

Dianne Lumsden-Earle, Director of Operations and Quality
07423 098047

Craig Grant, Chief Financial Officer
07554 543933

Customer Services
0207 622 0484